77ph Privacy Policy
Your privacy matters deeply to us. This Privacy Policy explains exactly what personal information 77ph collects from Filipino players, how we use and protect it, and the choices you have regarding your data.
Last Updated: January 1, 2026Introduction & Scope
This Privacy Policy ("Policy") is issued by 77ph ("the Platform," "we," "us," or "our") and applies to all personal information collected from users ("Player," "User," or "you") who access, register on, or interact with the 77ph website located at https://77ph.cam and all associated mobile platforms, applications, and services (collectively, the "Services").
77ph is committed to handling your personal data with transparency, integrity, and in full compliance with applicable data protection legislation, including the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its implementing rules and regulations, as overseen by the National Privacy Commission (NPC) of the Philippines.
By accessing or using the 77ph Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and processing of your personal data as described herein. If you do not agree with this Policy, please discontinue use of the Services and contact our support team to close your account.
Information We Collect
77ph collects personal data that is necessary to provide you with a safe, compliant, and fully functional gaming experience. The categories of personal information we process include:
2.1 Identity & Contact Information
- Full legal name as it appears on a government-issued ID;
- Date of birth (to verify you are at least 21 years of age);
- Gender (optional, for profile customisation);
- Residential address, including city/municipality, province, and ZIP code;
- Email address and mobile phone number.
2.2 Identity Verification (KYC) Documents
- Scanned copies or photographs of government-issued identification (e.g., Philippine passport, UMID, driver's license, SSS card, PhilHealth ID, Voter's ID);
- Proof of address documents such as utility bills or bank statements issued within the past three months;
- Source-of-funds documentation where required by applicable anti-money laundering regulations.
2.3 Financial Information
- Payment method details, including e-wallet account identifiers (GCash, PayMaya), bank account numbers (BPI, BDO, Metrobank), and partial card numbers for Visa and Mastercard transactions;
- Transaction history, including deposit amounts, withdrawal amounts, dates, and payment method used;
- Account balance and pending withdrawal information.
2.4 Gaming Activity Data
- Game session logs, including games played, bet amounts, outcomes, and timestamps;
- Bonus and promotional activity records;
- Responsible gaming settings, including any deposit limits, session limits, or self-exclusion requests you have set.
2.5 Technical & Usage Data
- IP address and approximate geolocation;
- Device type, operating system, browser type and version;
- Pages visited, features used, session duration, and navigation patterns;
- Login timestamps and session identifiers;
- Referral source and marketing attribution data.
2.6 Communications Data
- Records of communications with our customer support team via live chat or email;
- Responses to surveys, feedback forms, or promotional campaigns;
- Preferences for marketing communications.
How We Collect Data
77ph collects personal data through the following primary channels:
- Direct provision by you — when you register an account, complete identity verification, make a deposit, contact customer support, or respond to a survey;
- Automated collection — through cookies, web beacons, pixel tags, and similar tracking technologies embedded in our website and mobile platform as you interact with our Services;
- Third-party sources — from identity verification services, fraud prevention providers, payment processors, and KYC technology partners that assist us in verifying your identity and processing transactions;
- Marketing and analytics partners — where you have engaged with 77ph marketing materials via affiliated channels, subject to the partner's own privacy disclosures and your consent where required.
Legal Basis for Processing
77ph processes your personal data on one or more of the following legal bases under the Data Privacy Act of 2012 and applicable data protection standards:
| Processing Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract; your consent |
| Identity verification (KYC) | Legal obligation; legitimate interests |
| Processing deposits and withdrawals | Performance of a contract |
| Anti-money laundering monitoring | Legal obligation |
| Responsible gaming monitoring | Legitimate interests; legal obligation |
| Customer support communications | Performance of a contract; legitimate interests |
| Marketing and promotional communications | Your consent (opt-in) |
| Fraud prevention and security | Legitimate interests; legal obligation |
| Platform analytics and improvement | Legitimate interests |
How We Use Your Information
77ph uses the personal data it collects for specific, legitimate purposes directly related to the provision of our gaming Services to Filipino players. We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. Specifically, your data may be used to:
- Create, maintain, and administer your 77ph player account;
- Verify your identity and age to comply with Philippine regulatory requirements and ensure players are at least 21 years of age;
- Process your deposits, wagers, withdrawals, and bonus transactions in Philippine Peso;
- Detect and prevent fraudulent activity, collusion, money laundering, and other prohibited conduct;
- Provide you with customer support via live chat and email in English and Tagalog;
- Send you transactional communications related to your account, including deposit confirmations, withdrawal status updates, and security alerts;
- Send you marketing communications about promotions, bonuses, and new game releases, where you have opted in to receive such communications;
- Monitor your gaming activity to fulfil our responsible gaming obligations, including identifying signs of problem gambling behaviour;
- Improve, optimise, and personalise your experience on the 77ph Platform;
- Comply with all applicable legal, regulatory, and reporting obligations.
Sharing & Disclosure
77ph may share your personal data with trusted third parties only to the extent necessary for the legitimate purposes described in this Policy. Categories of recipients include:
6.1 Service Providers & Technology Partners
We engage carefully vetted third-party vendors to help us operate the Platform. These include payment processors (GCash, PayMaya, BPI, BDO, Metrobank, Visa, Mastercard, InstaPay), KYC and identity verification service providers, cloud infrastructure and hosting providers, and customer support software vendors. These parties act as data processors on our behalf and are contractually prohibited from using your data for purposes beyond what we have instructed.
6.2 Game Providers
Certain game session data, including your account identifier and in-game activity, may be shared with licensed third-party game providers whose titles are featured on the 77ph Platform. This is necessary to facilitate gameplay, resolve disputes, and validate outcomes. Game providers are bound by data sharing agreements consistent with this Policy.
6.3 Regulatory & Law Enforcement Authorities
77ph is required by law to report certain information to relevant authorities, including but not limited to disclosures required under Philippine anti-money laundering legislation, regulatory compliance audits, and responses to valid law enforcement requests. Such disclosures are made strictly in accordance with applicable legal obligations.
6.4 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of assets involving 77ph, your personal data may be transferred to the successor entity, subject to the same level of data protection as provided under this Policy. You will be notified of any such transfer that materially affects the handling of your personal data.
Cookies & Tracking Technologies
77ph uses cookies and similar tracking technologies to improve the functionality, security, and personalisation of our Platform. A cookie is a small text file stored on your device when you visit a website. We use the following categories of cookies:
- Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication tokens and security cookies. They cannot be disabled without impairing Platform functionality.
- Functional Cookies: Remember your preferences, such as language settings, preferred payment method, and responsible gaming limits you have configured.
- Analytics Cookies: Help us understand how players navigate and use the Platform, enabling us to identify areas for improvement. Data collected is aggregated and anonymised where possible.
- Marketing Cookies: Used to track the effectiveness of promotional campaigns and deliver more relevant offers, where you have consented to receiving marketing communications.
You can manage your cookie preferences through your browser settings. Please note that disabling certain categories of cookies may affect the functionality of the 77ph Platform. For more information on managing cookies, please consult your browser's help documentation.
Data Retention
77ph retains your personal data for as long as your account remains active and for such additional periods as are required to comply with our legal obligations, resolve disputes, and enforce our agreements. The following general retention guidelines apply:
- Account data and identity verification records are retained for a minimum of five (5) years following the closure of your account, in compliance with anti-money laundering recordkeeping requirements;
- Financial transaction records are retained for a minimum of five (5) years from the date of each transaction;
- Customer support communications are retained for two (2) years from the date of the interaction;
- Marketing preference records are retained until you withdraw your consent or request deletion, subject to legal hold obligations;
- Technical and usage logs are retained for up to twelve (12) months from the date of collection for security and analytics purposes.
Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in accordance with our data destruction procedures.
Your Privacy Rights
Under the Philippine Data Privacy Act of 2012, you are entitled to the following rights with respect to your personal data held by 77ph. To exercise any of these rights, please contact our Data Protection Officer through the support channels listed in this Policy.
| Right | Description |
|---|---|
| Right to Be Informed | You have the right to know whether 77ph holds personal data about you and to be informed about how it is being processed. |
| Right of Access | You may request a copy of the personal data we hold about you, along with information about the purposes for which it is processed. |
| Right to Correction | You have the right to request correction of any inaccurate or incomplete personal data we hold about you. |
| Right to Erasure | You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations. |
| Right to Object | You have the right to object to the processing of your personal data for direct marketing purposes at any time. |
| Right to Data Portability | You may request a machine-readable copy of personal data you have provided to 77ph, where technically feasible. |
| Right to Complain | You have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines if you believe your data privacy rights have been violated. |
Requests will be acknowledged within three (3) business days and fulfilled within a reasonable timeframe, not to exceed thirty (30) calendar days, subject to verification of your identity and any applicable legal limitations.
Security Measures
77ph implements robust organisational and technical security measures designed to protect your personal data from unauthorized access, disclosure, alteration, or destruction. Our security framework includes:
- Transport Layer Security (TLS) encryption for all data transmitted between your device and our Platform;
- Encryption of sensitive data at rest, including payment credentials and identity documents, using industry-standard encryption protocols;
- Strict access controls ensuring that personal data is accessible only to authorised 77ph personnel on a need-to-know basis;
- Regular security audits, vulnerability assessments, and penetration testing conducted by qualified security professionals;
- Multi-factor authentication options available to players for enhanced account security;
- Comprehensive incident response procedures, including mandatory breach notification in accordance with applicable regulatory requirements.
While 77ph takes data security seriously and maintains robust protections, no system connected to the internet can guarantee absolute security. In the event of a data security incident that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant authorities without undue delay, in accordance with our legal obligations.
Children & Minors
The 77ph Platform is strictly intended for use by individuals who are at least twenty-one (21) years of age, in accordance with Philippine gaming regulations. 77ph does not knowingly collect, process, or retain personal data from individuals under the age of 21.
We employ multi-layered age verification measures, including mandatory date-of-birth declaration at registration and documentary KYC verification, to prevent access by minors. If 77ph becomes aware that personal data has been collected from a person under 21 without appropriate verification, we will immediately suspend the account, delete the associated personal data, and void any transactions carried out on the account.
If you are a parent or guardian and believe that a minor may have created an account on the 77ph Platform using your payment methods or personal details, please contact our support team immediately at [email protected] so that we can investigate and take appropriate action without delay.
Changes to This Policy
77ph reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, regulatory requirements, or Platform features. When we make material changes to this Policy, we will provide notice to registered players via email or through a prominent notification on the Platform, and will update the "Last Updated" date at the top of this page.
Your continued use of the 77ph Services after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any changes, you should cease using the Services and may request the closure of your account.
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact our Data Protection Officer. Email: [email protected] — plain text only, not a clickable link. Our support team is available 24/7 in English and Tagalog.
How 77ph Protects Your Privacy
Six pillars that define our commitment to keeping your personal data safe on the 77ph Platform.
End-to-End Encryption
All data transmitted between your device and 77ph is protected with TLS encryption. Sensitive data at rest is encrypted using industry-standard protocols so your information is never exposed in transit.
Strict KYC Standards
Our robust identity verification process ensures every account belongs to a verified Filipino player aged 21 or older. KYC protects you and the integrity of the 77ph community equally.
We Never Sell Your Data
Your personal information is never sold, rented, or traded to third parties for commercial purposes. 77ph shares data only where strictly necessary to operate our Services or comply with the law.
You Stay in Control
Manage your marketing preferences, request data access or correction, and exercise your rights under the Data Privacy Act of 2012 directly through your 77ph account or our support team.
Regulatory Compliance
77ph processes data in alignment with the Philippine Data Privacy Act (RA 10173) and its IRR. Our Data Protection Officer oversees all compliance matters and handles data subject requests.
24/7 Privacy Support
Have a question about how your data is used? Our support team is available around the clock in English and Tagalog to address any privacy concern you may have, day or night.
Play with Confidence on 77ph
Your data is protected, your identity is verified, and your rights are respected every time you play on 77ph. We built our Privacy Policy to give Filipino players the peace of mind they deserve. Ready to experience premium casino gaming the right way?